About Define Ur Hair

At Define Ur Hair, we believe healthy hair is the foundation of beautiful style. That's why our plant-based haircare line is crafted with the finest natural ingredients and plant proteins. From our roots as a hair conditioner launched in Pasadena in 2014, Define Ur Hair has blossomed into a self-sufficient haircare brand on a mission to nourish locks worldwide.

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Meet Our Founder: Shadi Mallory

A luminary in the haircare world with over 25 years of experience, Shadi Mallory's expertise is the driving force behind Define Ur Hair. As a licensed cosmetologist, salon owner, and scientist, Shadi fuses cutting-edge research with botanical traditions to craft standout formulas.

She is a renowned authority on harnessing the power of plants for healthy, radiant hair. From the lab to the salon chair, Shadi's passion is delivering exceptional hairstyles and premium, planet-based products.

As the sole proprietor, Shadi has built Define Ur Hair on a commitment to "defining you in beautiful style" through outstanding service, quality, and value. Under her visionary leadership, the brand continues pioneering conscious haircare.

Giving Back With Every Purchase

At Define Ur Hair, we believe in leveraging our success as a force for positive change. With every product sold, we donate a portion of proceeds to support vital causes.

Our main focus is improving access to clean water and sanitation in underserved communities globally. We partner with non-profits to build wells, install plumbing systems, and provide hygiene education.

Additionally, we support initiatives that empower young girls and women through education, skills training, and entrepreneurship programs.

When you purchase Define Ur Hair, you're nurturing your hair's beauty while also nourishing lives around the world. Each bottle helps spread health, hope and opportunity. Together we can define beauty as an enduring force for good.

Our Haircare Philosophy

Define Ur Hair's nutrient-rich formulas are powered by a unique blend of natural minerals and plant proteins. This allows our products to nourish hair from root to tip, leaving it strong, resilient, and lustrous. We are cruelty-free and committed to sustainable practices.

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